| good to listen to expert’s advice when faced | | | | products of the same kind then focus on the |
| with difficulty in selecting a product from among | | | | advantages of one product and the disadvantages of |
| many choices. But are these experts really telling the | | | | the other. |
| truth? I have read many product reviews and I | | | | Purpose: Lead or Mislead? |
| sometimes doubt the accuracy of some of them | | | | There are many aspects of an antivirus program that |
| because they tend to promote a product rather than | | | | antivirus software reviews can base upon. When the |
| tell the truth about it. | | | | review focuses on some excellent features and |
| There are a lot of antivirus software reviews in the | | | | leaves out the not-so-good features, then the |
| internet these days. It has become difficult to tell | | | | review is questionable. There has to be a complete |
| which of these reviews are legitimate and which are | | | | disclosure of facts so the buyer can base their |
| ponies. Pony antivirus software reviews are intended | | | | choices on the feature they need. The problem with |
| to deceive people and lure them to buy substandard | | | | some antivirus software reviews is that they tend to |
| products. They are written to promote products that | | | | lead not guide. They lead people to believe that the |
| will fail to meet the good qualities written about them | | | | product they are endorsing is the best product |
| in the review. Their goal is not to guide buyers but to | | | | available in the market. That could be true in one |
| fool them. | | | | aspect but there are other aspects to consider that |
| Here are some guidelines in telling which Antivirus | | | | are not even mentioned. There should have been no |
| software reviews are telling the truth: | | | | problem if the review leads people to the best |
| Intention: Good or Bad? | | | | antivirus. But there are antivirus software reviews |
| Some antivirus software reviews may not have a | | | | that are misleading people in thinking that one is the |
| bad intention. The reviews may be based on facts | | | | best though it is far from it. |
| and are properly tested. They might even come | | | | Content: Truth or Lies? |
| from reliable sources but with the intention of | | | | Good antivirus software reviews are those that tell |
| promoting a product. These antivirus software | | | | the truth. They do not fabricate lies to make their |
| reviews tells the truth about a certain antivirus | | | | review look believable. There has to be concrete |
| program. But they focus on the good side and | | | | support to the claims written in a review to make it |
| intentionally leave out the bad. This is understandable | | | | more believable. This support comes in the form of |
| if they were clearly intended to promote a product | | | | actual tests and certification from experts. A good |
| and not for comparison. No one will promote a | | | | review will not hesitate to mention names of people |
| product and focus on the negative side. The problem | | | | or organization that specializes in the product they |
| is when the product is reviewed along with other | | | | are reviewing. |